The North Burnett Region is set to gain a substantial boost in terms of realising its tourism potential. Too long a poor relative in terms of funding assistance for tourism development, there are finally moves afoot that will see positive economic and social outcomes for the region. Local Tourism Development Coordinator Andrew Penney stated "I have been working on building relationships within the R & D side of the tourism industry and am now starting to see some response"
The North Burnett has long been earmarked as having wonderful natural assets and yet very little business development has occurred that promotes these attractions.
"Its not rocket science, its business science! The natural assets of the region are continually referred to in planning documents on the North Burnett so people are aware they exist. Apart from Cania Gorge, nature tourism is almost non-existant, basically the first (investors/operators)who get wind of the potential will be in a position to control the market.... Its a natural progression, places like Fraser Island are already overcrowded and demanding huge sums from the government simply to save the product from overuse whereas regions such as the North Burnett sit as a viable alternative but receive almost no funding for infrastructure development at all"
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